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    Is Your AI Driven Product Ethical?

    Not sure if you are fully managing your organisation's data ethics obligations? Worried about potential reputation damage from how customer data is being used? Understand consumer expectations on data ethics in this first study of its kind on AI Car insurance.

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    What is the

    Study About?

    Real World Ethical Product Choices

    In this study, respondents are presented with two hypothetical car insurance products that use AI to track and monitor driver behaviour and usage in real time. Premium discounts are provided to drivers exhibiting desired practices. Study respondents are asked to rank product features (containing defined ethical priorities) based on their relative importance to purchase intention.

    Methodology

    This study was completed in 2023. All responses were collected online, screened for US Car Owners. The sample size was based on 268 qualified responses. Balanced sampling was used on Gender and Age, based on the US Census. Respondents were representative of all regions throughout the USA.

     

    Demographic analysis is based on responses relating to the respondent’s age, gender, income, education and a self assessment of how ‘Tech Savvy’ they consider themselves to be.

    Gain Valuable Insights

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    Ethical Values

    What values do consumers care about most?

    How do consumers perceive the risk of data sharing and AI processing?

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    Demographics

    Understand the influence of Age, Gender, Income, Education and Tech Savviness

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    Concerns & Opportunities

    Understand the key themes behind consumer concerns

    Zero in on opportunities

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    Approach

    Understand how to integrate an evidence based approach to your decision making on data ethics

    Get Study

    Developed with Digital & Data Ethics Expertise

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    Christopher Tia

    Principal & Study Author

    Chris is an experienced management consultant specialising in data ethics, privacy and data protection solutions. He helps organisations manage online risk, integrate governance processes, benchmarks & standards and automate privacy operations to meet regulatory requirements and demonstrate compliance.

     

    Certified Machine Learning, SOC, CIPP/E+US, CIPT, ISO27001, NIST CSF, e-Discovery Professional

     

    B. Science (Computer Science), B. Laws (Hons), M. Commerce, Grad Dip (Legal Practice)

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    Get Study
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    We have helped ... a trusted infrastructure consulting firm, who partners with clients to solve the world’s most complex challenges and build legacies for generations to come.

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    We have helped ... a provider of the most advanced body composition scanner on the market, offering a full digital solution for the health and fitness industry.

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